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Plenty of advisors leave a strategy behind. Here's what happened when I stayed to deliver it.
PE-backed HR consultancy
From referral-led to a new-business engine.
From referral-led to a new-business engine.
A newly private equity–backed HR consultancy set an ambitious year-one target: grow from £12M to £18M. But growth was almost entirely referral-led, with no structure or pipeline for proactive new business - and a board now expecting returns.
£12M → £19M in year one.
From referral-led to a new-business engine.
Working alongside the executive team, I reinvented the brand messaging, built a differentiated value proposition, and aligned sales and marketing behind one commercial plan. We put a clear content strategy in place and gave the team the tools and cadence to generate proactive leads rather than wait for referrals.
ROI: Target beaten by £1M.
ROI: Target beaten by £1M.
£19M in year one - beating the £18M target by £1M in a tough market. The business moved from relationship-dependent to a repeatable new-business engine, with a stronger market position and renewed investor confidence.
Events business: £49M → £58M through market expansion
Reignite growth.
£2M above target, client base up 20%.
Reignite growth.
A long-established events provider wanted to reignite growth, setting a goal of adding £7M in 12 months. In a crowded market, it needed fresh positioning and a sharper sense of where to compete.
Market expansion.
£2M above target, client base up 20%.
Reignite growth.
I identified the high-growth sectors where the business could realistically win, uncovered white-space opportunities, and sharpened the value proposition to match. We launched targeted campaigns and refreshed the brand to fit the bigger ambition.
£2M above target, client base up 20%.
£2M above target, client base up 20%.
£2M above target, client base up 20%.
Revenue climbed to £58M - beating the £56M target by £2M - with the client base up 20% and the business firmly re-established as a market leader.
Fintech coaching platform: investor-ready in six weeks
A fundable commercial story.
An ambitious financial-services coaching platform had built its product but could not yet prove traction. It had real potential, but no compelling commercial narrative, no clearly defined audiences, and none of the marketing foundations needed to evidence proof of concept to investors.
6-week sprint to GTM framework.
Over a structured six-week sprint, I worked with the founders to sharpen the value proposition, define priority audiences and map their buyer journeys. I built a narrative house to anchor the brand, developed the core messaging, and created a go-to-market framework with a supporting sales-and-marketing funnel - clarity plus a practical toolkit for engaging investors, partners and customers.
Commercial traction for investor confidence.
Commercial traction for investor confidence.
The sprint closed with a clear commercial story, aligned leadership and a practical roadmap for execution - the platform positioned to demonstrate proof of concept and enter investor conversations with confidence.
PE-backed healthcare communications group
A new business strand launched.
£53M → £55M from scalable frameworks.
A new business strand launched.
A leading, PE-backed healthcare communications agency wanted to evolve its growth-marketing approach and sharpen its commercial narrative - clearer positioning in a competitive market, tighter alignment across teams, and a structured way to connect marketing with business development.
One commercial narrative.
£53M → £55M from scalable frameworks.
A new business strand launched.
Working with the leadership team, I sharpened the commercial narrative and market positioning, built a content framework linking marketing to growth, and repositioned a new strand of the business for launch with credibility and clarity. I guided the development of a new website and championed the thought leadership that unified teams across the group.
£53M → £55M from scalable frameworks.
£53M → £55M from scalable frameworks.
£53M → £55M from scalable frameworks.
The agency emerged with a stronger, more consistent voice, a scalable marketing framework and a clear line from leadership vision to delivery. The new solutions offering launched successfully, backed by tighter alignment and credible thought leadership.
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