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The only way to do great work is to love what you do.
Steve Jobs
PE-backed global healthcare communications agency
A leading healthcare communications agency wanted to evolve its growth marketing approach and sharpen its commercial narrative. The business needed clearer positioning in a competitive market, stronger alignment across teams, and a structured framework to connect marketing with business development.
Working with the leadership team, I sharpened the agency’s commercial narrative and market positioning, built a structured content framework to connect marketing with growth, and repositioned a new strand of the business for launch with credibility and clarity. I also guided the development of a new website and championed thought leadership to unify teams across the organisation.
The agency emerged with a stronger, more consistent voice in the market, a scalable marketing framework, and a clear narrative linking leadership vision with delivery. A new solutions offering was successfully launched, backed by improved alignment and impactful thought leadership.
PE-backed HR consultancy
A newly private equity–backed HR consultancy set an ambitious target: grow from £12M to £18M in year one. But its sales model was overly reliant on existing referrals, leaving little structure for new business.
I worked with the exec leadership team to reinvent their brand messaging, build a differentiated value proposition, and align sales and marketing efforts. We created a clear content strategy and equipped the team with tools to generate proactive leads.
The business not only met its target but surpassed it, achieving £19M revenue in year one — strengthening its market position and investor confidence.
Financial services platform – investor readiness sprint
An ambitious financial services coaching platform had built its product but needed to prove traction and strengthen investor readiness. While the platform showed clear potential, the business lacked a compelling commercial narrative, well-defined target audiences, and the marketing foundations to showcase proof of concept.
Over a structured six-week sprint, I worked with the founders to sharpen the value proposition, define priority audiences, and map their buyer journeys. I built a narrative house to anchor brand communications, developed core messaging, and created a go-to-market framework with a supporting marketing and sales funnel. This gave the team both clarity and a toolkit for engaging investors, partners, and customers.
The sprint wrapped with a clear commercial story, aligned leadership, and a practical roadmap for execution. The business is now positioned to demonstrate proof of concept, build traction in the market, and enter investor discussions with confidence.
Events company – market expansion and growth strategy
A long-established events provider wanted to reignite growth and set a goal of increasing revenue by £7M in 12 months. They needed fresh positioning to stand out in a crowded market.
I identified high-growth sectors where the business could expand, uncovered white-space opportunities, and sharpened the value proposition. Together, we launched targeted campaigns and refreshed the brand to match its ambitions.
Revenue climbed to £58M, beating the target by £2M. The client base grew by 20%, and the business solidified its reputation as a market leader.
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